Friday, April 29, 2011

Assignment UNO!

_ define the word “grid”
"A framework of spaced bars that are parallel to or cross each other; a grating" (dictionary.com)


_ why do we (designers) use a grid? what are the benefits or functions?
It makes things really organized and optimizes the designs functionality making it easy to follow.


_ what is a modular grid?
"A typographic grid is a two-dimensional structure made up of a series of intersecting vertical and horizontal axes used to structure content. The grid serves as an armature on which a designer can organize text and images in a rational, easy to absorb manner."

(http://en.wikipedia.org/wiki/Grid_%28page_layout%29)


_ define and illustrate: margins, columns, grid modules. flowlines, gutter _ define hierarchy
Illustrate...?...

Margins- the length of the imaginary border on outside of the paper

columns- blocks of text where it fits more than one block of text going vertically on the paper

grid moduels- grid of desired specifications either manually, or automatically based on previously identified objects
(http://www.cellprofiler.org/CPmanual/DefineGrid.html

Flowline- The connecting line or arrow between symbols on a flow chart or block diagram.

( http://www.answers.com/topic/flow-line-1#ixzz1Ky5DYKjE)

Gutter- The inside margins or blank space between two facing pages

http://desktoppub.about.com/cs/pagelayout/g/gutter.htm



_ define typographic color (this does not mean color as in change it to a color)
Apparent blackness of a block of text resulting from the combined effect of the relative thickness of the strokes of individual characters, their width and point size, and the leading (line spacing) used in setting the text.

(http://www.businessdictionary.com/definition/typographic-color.html)



_ what are ways to achieve a clear hierarchy?
create a clear system a good way to do it is to make the most important bold and bigger font then for the others do a series of bigger fonts (but not bigger than the header) and bullet points and maybe even underlines